Local billboard advertising, done for you.
Your business on a digital billboard near you for 14 days. From $3,000.
We put your business on the main roads your customers already drive. We design the ad, photograph it live, track every call and guarantee every play. You give us about 30 minutes and pay one fixed price.
- Live in 7 business daysBook by Thursday, start a week Monday
- About 30 minutes of your timeOne call, one approval, done
- Every play guaranteedShort on plays? We keep you running free
- See exactly what it brought inTracked calls, QR scans and offer codes
Sound familiar?
You're paying for clicks, and the locals still don't know your name.
Online ads vanish the moment you stop paying. You compete with every business in the country for the same search terms, and a social ad gets a second of attention before the next scroll.
A billboard on your local main road works differently. It's there every time your future customers drive to work, school or the shops, 18 hours a day for 14 days. By the end, "the place on the billboard" is how people describe you.
So why doesn't every local business do it? Because buying one has been a headache. Dozens of screen owners, rate cards, file specs and deadlines, and no one to make the ad. We built the Suburb Takeover to remove every one of those steps.
Here's everything you get
The 14-Day Suburb Takeover
You pay for the screen time. Everything it takes to make the billboard work is included.
2 digital billboards near you for 14 days
About 6,000 plays on the main roads into your area, 6am to midnight.
Your ad, designed for each screen
2 to 3 options built from your website or logo, revised until you love it.
Professional photos of your ad live
Shot on every screen by our photographer, yours to keep and use anywhere.
Social media pack
Photos and ready-to-post captions so your customers see you're on the billboard.
Call, QR and offer code tracking
Set up for you, so you can see what the billboard brought in.
Live campaign dashboard and results report
Plays counted as they happen, then a one-page report and a 15-minute results call.
BonusCategory lock
We won't sell your screen to another business in your category while you're up.
BonusSame-price rebook for 60 days
Liked the results? Run it again at the same price, with your screens held first.
"Typical cost" is what a local business would usually pay a designer, photographer or tracking provider separately. Prices exclude GST.
Zero risk to you
Three guarantees. The risk sits with us.
promise
Every play, or we keep running
Your plan states the plays you'll get. If any screen delivers fewer, we keep your ad running at no cost until you have every one.
your ad
Love your ad or pay nothing
We revise your drafts until you're happy. If you're not happy before anything is booked, you get a full refund. No questions.
screen
Your screens, or your money back
If a screen you chose isn't available, you pick a nearby one or the next free week. If none suits, we refund you in full.
Do the maths
How many new customers pays for a billboard?
Pick your business and what a new customer is worth to you. This is a break-even sum, not a forecast. Your tracking shows what you actually got.
new customers cover a $6,000 campaign.
That's one new customer for about every 3,000 plays.
Your options
Three ways to get on a billboard.
| Mainroad Suburb Takeover | Self-serve screen platforms | Booking direct with a screen owner | |
|---|---|---|---|
| Pick the exact screen | Yes | Yes | Yes |
| One fixed price, no bidding | Yes | Often priced per play or impression | Yes |
| Ad designed for you, included | Yes | You upload your own | Sometimes, usually extra |
| Screens from different owners in one booking | Yes | Yes | Their screens only |
| Photos of your ad live | Every screen | Rarely | Sometimes |
| Calls, QR and offer codes set up | Yes | No | No |
| Plays guarantee in writing | Yes | Varies | Usually, if you ask |
| A person who calls you back | Yes | Limited | Yes |
How it works
You spend 30 minutes. We do the rest.
- Check your suburb (30 seconds)
- A 15-minute call to pick your screens and pay
- Approve your ad from 2 to 3 options
- A 15-minute results call at the end
- Draft your ad from your website before we call
- Book every screen with every owner
- Size and deliver files to each owner's specs
- Set up your tracking number, QR and offer code
- Photograph your ad live on every screen
- Count your plays and build your report
Is this for you?
Built for businesses with a patch.
A great fit if you
- Get most customers from within a few suburbs
- Make $300 or more from a new customer over time
- Are a real estate agent, health practice, trade, car dealer, childcare centre, gym or venue
- Have a reason to be seen now: an opening, a season, enrolments, a sale
- Want locals to know your name, not just click once
Not a fit if you
- Sell only online, to customers all over Australia
- Need sales by tomorrow morning
- Have less than $3,000 for a campaign
- Want audience data and impressions reports. We report plays, calls and scans.
Founding offer
The first 20 businesses in each city get more.
We're launching the Suburb Takeover and want 20 local success stories per city. Founding customers get:
- Today's price locked for 12 months on every rebook
- A featured case study promoted on our website and social channels, at no cost
- First pick of November and December dates before we open them to everyone
Billboard advertising questions, answered.
How much does billboard advertising cost for a small business?
A Suburb Takeover starts at $3,000 + GST for one digital billboard for 14 days. Two screens are $6,000 and three are $9,000. The price includes ad design, live photos, call and QR tracking and a results report.
Is billboard advertising worth it for a small business?
It suits businesses whose customers live within a few suburbs, such as real estate agents, dentists, trades, gyms and childcare centres. Use the break-even calculator to see how many new customers you need to cover the cost, and every campaign is tracked so you can see what it brought in.
How many times will my ad be shown?
On a typical roadside digital screen your ad plays about every 5 minutes from 6am to midnight, around 1,500 plays a week per screen. We guarantee the plays in your plan.
How quickly can my billboard go live?
About 7 business days after you pay. Book by Thursday to start the Monday of the following week. November and December book out first.
Do I need to supply the ad?
No. We design 2 to 3 options from your website or logo and revise them until you are happy. If you are not happy before anything is booked, you get a full refund.
Can I choose where my billboard goes?
Yes. You see the screens near your postcode before the call, and we confirm the exact screens with you before you pay.
Prices
Digital billboard prices in Sydney and Melbourne
Every Suburb Takeover runs for 14 days on roadside digital billboards in local suburbs. Prices are the same in both cities and exclude GST.
| Package | Screens | Plays (approx.) | Price + GST |
|---|---|---|---|
| One main road | 1 | 3,000 | $3,000 |
| Neighbourhood | 2 | 6,000 | $6,000 |
| Own the area | 3 | 9,000 | $9,000 |
Billboard advertising in Sydney
The Hills District (Castle Hill, Baulkham Hills, Kellyville), Western Sydney (Penrith, Kingswood), Parramatta, the Sutherland Shire, the Inner West and the North Shore.
Billboard advertising in Melbourne
The eastern suburbs (Box Hill, Kew, Burwood), Bayside (Brighton, Hampton, Moorabbin), the inner north (Northcote, Preston, Brunswick) and the inner west (Footscray, Yarraville).
Your name on the main road, a week from Monday.
- Ad designed for you
- Live photos
- Tracked calls and scans
- Every play guaranteed
- From $3,000
Book by Thursday to go live a week Monday.